Toyota Corolla Furia Concept Teaser

Agency | Nameless K.K.
Client | Toyota
Director / Director of Photography | Ryan Seale

The Furia is a concept from Toyota for the 2014 Corolla that was unveiled at the 2013 Detroit Auto Show. Toyota partnered with Nameless K.K. to create a promotional video that teased the car and evoked it’s design spirit without revealing it in full.

The final concept: a car forged from strength and sport, its spirit represented by its emergence from a world of fire, carbon, and embers onscreen.

Each angle of the teaser was meticulously planned and storyboarded in advance through previsualation in Autodesk Maya. Ultimately, 13 shots were planned for capture over 2 production days.

In person, the metallic orange paint of the clay model glimmered and had tremendous depth in the natural light. Great care had to be taken with the studio lighting to not wash out the car’s finish and that the shots most closely replicated experiencing the car in person.